Bodkin Design & Engineering Launches New Website for Blackbody Calibrators for IR Sensors
Bodkin Design & Engineering, LLC (BD&E) is pleased to announce the launch of a new website to promote its thermal imaging calibration instruments. The site, www.irblackbody.com, caters particularly to the needs of a select market within the wide range of customers that BD&E services.
BD&E has made a mark in several different industry areas over the years including defense, biomedical, manufacturing and academic communities, and as a result, has developed an extensive, yet very diverse customer following. The new site was designed to simplify the website experience for people who are looking specifically for infrared sensor calibration equipment.
Previously, website visitors interested only in calibration devices said they would arrive at Bodkin Design’s main site and become overwhelmed by the wide selection of technologies available.
“We’ve been listening to what the customers who buy this product have been saying about our website for the past year, and we’ve responded by incorporating their feedback into our new approach to web design.” says the company’s principal, Andrew Bodkin.
The new website dedicated to calibration instruments has a clear-cut user-friendly format featuring much more than just the instrument’s capabilities, accompanying software, and accessory options. It also serves as an informational resource for those who are unfamiliar with infrared calibration. A guide explaining blackbody theory and helpful tips for successful camera calibration has been included to help the novice demystify any confusion they might have. In addition, a blackbody calculator is available for download on the site using the principles proven by Wien’s Displacement Law, and the Stefan Boltzmann Law. Using parameters you define, the calculator computes various blackbody radiometric and photometric quantities to simplify IR camera calibration.
Bodkin Design & Engineering plans to continue this trend and to roll out additional standalone websites to promote other products including its popular hyperspectral imagers during the remainder of 2010.
About Bodkin Design & Engineering
Bodkin Design and Engineering, LLC has been providing concept development, prototype design/build, and engineering services to commercial, military, international OEM, and research communities since 1992. Headquartered in Newton, Massachusetts, BD&E holds contracts with the US Army, Air Force, Navy, and the Missile Defense Agency for several highly competitive innovative optical engineering projects. In addition, BD&E has overseen the successful introduction of products ranging from miniature infrared cameras and spectrometers to heavy equipment for railroad yards. To learn more, visit the website at www.bodkindesign.com.